Car Wash Trends You Need To Know About in 2021

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By Promo Car care Team | September 28, 2021 | 0 Comments
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About in 2021

If you’re in the car wash industry, it is very important to keep up with trends. You need to be in the know so that you can beat out the competition. New technologies are coming out every day and with that comes new innovations to businesses. Car washes have changed immensely, and there’s still a lot of great processes and advancements coming to the car wash world. The last few years have seen a large shift towards automation and better chemical solutions. The advances don’t stop there, though. Continue reading to learn all about the new car wash trends in 2021.

  • Social media 

Social Media

Social Media is taking the world by storm, and car washes are not exempt from this. Setting up Twitter, Instagram, Facebook, and LinkedIn accounts may seem trivial and time consuming, but they’re essential for most (if not all) businesses. Car washes are using social media to post news, new product launches, promotions, sales, and specials. This has been great for a larger audience and engagement reach. This can translate to more traffic at your car wash. 

Side Note: Google is another great application to promote your business on. Setting your company up on Google with relevant information is very important. Oftentimes, customers will use Google Maps to search for local services, and having your location and information readily available for customers to find at a moment’s notice is essential for winning new business. 

  • Partnering With Your Community

Getting involved in the community is essential for building a loyal base of customers in your surrounding area. Whether that’s by collaborating with a nearby business, or through holding a fundraiser with a non-profit, partnering up with a local company will build trust, boost awareness, and show customers that you are committed to helping out your community. Many businesses are taking advantage of their surrounding area, and you should be, too!

  • Mobile App

Social Media

Many businesses are now releasing mobile applications available on android and apple products. These apps are great for having closer access to your consumers, through both notifications and having access to your account information (and more) right at your fingertips. You can set up the option to pre-purchase car washes, purchase and/or handle your membership, plan your visits, and more right through your cell phone! There has been a huge movement towards setting up a mobile app for most companies, and car washes took the last 2-3 years to start joining the trend.  

  • Membership Programs

Many businesses offer membership programs for their customers. Car washes are now jumping on the bandwagon and offering their own membership programs. Whether it is a points system on a physical card or an application downloaded on your smartphone, you’re promised more conversion by offering rewards. This is a great trend to jump on because you’re guaranteeing a loyal customer base.

  • Eco-Friendly Products

promo car care Eco friendly products

Switching over to eco-friendly products can only help your business. Did you know that customers are more likely to choose your service/product if they knew that your business provided environmentally conscious services? A CGS report done in 2019 found that the newer generations are willing to pay about 50-100% more for a sustainable product/service. Switching over to non-toxic and green chemical solutions and using microfiber towels over disposable ones are some easy, low-cost changes that will ultimately save you money and bring in more customers.

  • Energy Efficient Equipment

Along the same lines as eco-friendly products, you can also switch over to energy efficient equipment. Cutting costs through lower energy consumption has been a trend these past few years that only helps businesses. It can be as little as switching over to LED lightbulbs to as large as switching over to newer car wash technologies. You can even add sensors that keep the lights off when not in use, or create your own energy system with solar panels. Innovations today are highly focused on efficiency and reducing waste, and those are big movements within the car industry that are a great step towards a better world.

  • Water Recycling Equipment

Water recycle

A new trend (and one that is also great for the environment) is installing a water recycling system in your car wash. Many tunnel car washes have installed water reclamation systems to prevent water waste. Most of the water used in a tunnel car wash (9 to 15 gallons of fresh water per vehicle) is recycled and used again by the next customer. The water that isn’t recycled moves towards a special sanitary sewer, where it will be safely treated and disposed of without any harm to the environment. The contaminated water will not go into the local groundwater or sewer system. Not only is this a great solution to water waste and contamination, but it also saves on costs. Car washes are jumping on this trend to save water, and put its mark on the green movement.

  • Sonar Technology

Sonar Technology is the latest innovation within the car wash world today. It is a profiling that senses cars and automatically adjusts the equipment to the size & shape of the vehicle, and releases only the exact amount of soap and water needed. The brushes also adjust to clean the exact contours of your car, including hard to reach spots. This also means that it won’t wash spots that don’t need to be washed, like the trunk of your car. While on the newer side of technology, it is a great trend that is leading car washes towards a more catered experience for every car owner.

You don’t need to immediately add these 8 trends to your docket, but small changes that are more in line with what consumers are looking for today is a must. Promo Car Care excels in catering the car wash industry with state-of-the-art products. Whether you’re looking to add microfiber towels to your car wash services or offering an eco-friendly glass and dash cleaning bundle to your value-adds, we have exactly what you need. Contact us today at info@promocarcare.com or at 1-800-463-2616 ext. 316 to learn more or to speak with a customer representative about what we can do to help your express exterior car wash. Visit our website to view a full catalogue of what we supply.

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